TCL Showcases Cutting-Edge Smart Home Appliances at IFA 2023


TCL, a renowned consumer electronics brand and one of the world’s top two TV brands, has established its presence at IFA, the most significant technology event globally. Held at the Messe Berlin Exhibition Grounds from September 1 to 5, IFA attracts thousands of global technology brands and industry experts. TCL’s decade-long participation at this event solidifies its leading position in groundbreaking entertainment and smart domestic technology.

Showcasing Breakthroughs in Immersive Entertainment and IoT Technologies

In 2023, TCL joins IFA to proudly exhibit its extensive breakthroughs in immersive entertainment displays, IoT technologies, and sustainable energy solutions. The brand showcases its latest innovations in home theater, air conditioners, washing machines, smartphones, tablets, AR glasses, smart home solutions, and distributed photovoltaics (PV) technologies.

Ultimate Home Theater Technologies

For enthusiasts seeking the ultimate home theater experience, TCL presents the 115” Mini LED display, the world’s largest of its kind, accompanied by powerful multi-channel audio innovations.

Celebrating Sports Sponsorships and Interactive Sessions

TCL, a major sponsor of global athletic icons, unveils its latest branding updates at the booth, including an interactive session with a world-famous football legend.

Industry Recognition for Outstanding Domestic Appliance Evolution

During the exhibition, TCL receives the Smart Air Purification Technology Award, recognizing its advanced air conditioning technology from Europe Digital Group and Asia Digital Group. The award specifically highlights the TCL FreshIN Series AC for its groundbreaking integrated two-way fresh air technology. This accolade is part of the Global Product Technical Innovation Award Ceremony, chosen by a panel of global experts and influential media.

TCL’s air conditioning technology goes beyond comfort, aiming to improve health by purifying indoor air. With TCL’s FreshIN+ 2.0 Technology, the system introduces oxygen-rich outdoor air while expelling unhealthy air, making it ideal for improving air quality and removing allergens and odors.

Innovative Free Built-In Refrigerator

TCL’s Free Built-In Refrigerator C521CD is honored with the Annual Product Innovation Award by the China Household Electric Appliance Research Institute. Its sleek design, efficient use of space, sterilization devices, and advanced insulation technology set it apart. Notably, the Bottom Heat Dissipation Technology minimizes the need for ventilation space, and the refrigerator includes features like T-Fresh ion generating devices, Pure Air odor absorbing modules, and a -20°C-5°C Convertible Zone for optimal food preservation.

Cutting-edge Personal Devices

TCL’s RayNeo makes a mark in the smart wearable field with the introduction of the RayNeo X2, the world’s first mass-producible binocular full-color MicroLED optical waveguide AR glasses. These glasses provide an enhanced display and AR experience. Additionally, TCL unveils new use cases for its award-winning NXTPAPER display technology, promising a full-color paper-like experience with exceptional eye comfort for smartphones.

Technologies for a More Sustainable Future

TCL’s commitment to a greener future extends to distributed photovoltaics (PV). The brand showcases all-in-one smart energy solutions at IFA, contributing to carbon peaking and carbon neutrality goals and supporting a green, low-carbon lifestyle. TCL’s innovative approach to sustainable energy usage at home captivates audiences, inspiring a greener way of life worldwide.

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