WB by Hemani recently celebrated the successful launch of Hareem Farooq’s signature luxury scents with a star-studded intimate Suhoor night in uptown Karachi. The four exclusive eau de parfums in the collection take inspiration from beautiful emotions of JOY, HOPE, LUV, and FAITH and are crafted and designed by top perfumer Dominique Moellhausen.
Hareem Farooq herself has designed each of the signature luxury scents, with JOY being a musky fragrance for women who enjoy the little joys of life. HOPE is a citrusy, floral, and musky scent for women who have their hopes high, LUV features chypre, floral, and musky scents for those who are full of love, and FAITH features a floral, amber, and musky fragrance for women who have faith in everything.
During the launch event, Hareem Farooq shared her excitement at being able to turn her dream of creating her own perfumes into reality. She also noted that the scents were named after the four emotions that had been the strongest pillars in her life, guiding her to light during dark times.
Zohair Hemani, Director of Hemani Group, commented on the successful launch, saying that Hareem Farooq’s signature luxury scents are a happy new addition to the Hemani family, providing a range of day-to-night wear eau de parfums for the women of today.
WB by Hemani is known for its natural, chemical-free, and toxin-free fragrances, which not only provide a range of earthy, natural-smelling products but are also the must-have fragrances for the modern age wardrobe.
The intimate celebratory Suhoor night showcased the four exclusive emotive fragrances named JOY, HOPE, LUV, and FAITH for select media and guests to enjoy and experience. Notable figures from the fashion, lifestyle, entertainment, and media industry were present at the event.
The Hareem Farooq exclusive range of fragrances is now available for purchase online at https://wbhemani.com/hareem-farooq-perfumes.
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