TikTok is set to launch its first-ever offline digital safety focused activation in Pakistan with its Safety Ambassadors Programme, as part of its goal to foster a safe and welcoming platform for its vibrant, diverse communities. The platform has prioritized user protection and safety, which has contributed to its popularity and family-friendly culture.
TikTok’s #SaferTogether campaign is another proactive initiative aimed at combating the industry-wide issue of online and offline safety of users. The campaign also emphasizes the power of authentic content and educates users about safety, including challenges like misinformation, cyber bullying, harassment, and online scams.
The campaign will be supported by some of Pakistan’s most popular content creators, including Taimur Salahuddin, Irfan Junejo, Faiza Saleem, Amtul Haseen Baweja, Hamza Bhatti, Areeka Haq, Anoushey Ashraf, and Kazi Muhammad Akber, who will serve as TikTok’s Safety Ambassadors. They will talk about digital safety and advocate for responsible internet usage on their social media profiles to their followers.
TikTok’s #SaferTogether initiative aims to create awareness of the various in-app safety features available to users. The platform has a centralized location for safety updates called the Safety Centre, which provides information on all actions that TikTok implements to continuously boost safety and security on the platform. Resources are also available to parents and guardians, and TikTok creators and users are encouraged to visit the Safety Centre to stay up-to-date on the latest TikTok safety initiatives.
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