As Muslims worldwide celebrate Ramadan, Spotify has launched a dedicated Ramadan hub to amplify the journey of emotions and holiness for its listeners. The hub features personalized and creatively-curated playlists for all Ramadan moments, from recitations of the Holy Quran to soulful kalaams. The playlists showcase its relevance for every moment of Ramadan, with listeners gravitating towards recitation of the Quran peaking at 6:00 AM during Ramadan.
Spotify’s EQUAL Pakistan Ambassador for April is Sanam Marvi, a titan of Sufi music. Sanam Marvi has released a new soulful kalam, “Aye Khuda,” which will be featured on Spotify’s EQUAL Pakistan playlist. Sanam Marvi is revered throughout Pakistan and beyond, with a career spanning almost 14 years. Her music has reached Bollywood and earned her recognition from UNESCO as well as Pakistan’s highest civilian award.
Ramadan is also about gratitude and joy, reflected in the three most popular moods during the month, which are “chill,” followed by “happy” and “free.” According to Spotify, streaming numbers start increasing at 09:00 pm in Pakistan. Streaming peaks at 10:00 pm and remains strong until 02:00 am. This showcases how listenership enhances at times that reflect unique Ramadan routines of the users.
Furthermore, Spotify revealed some more interesting insights about listenership during this time revealing that while listenership among male users decreases from 52% to 51.3% during Ramadan, the percentage for female streamers increases from 44.1% to 44.8%. Millennials, specifically the age group between 18 and 24, are the most avid streamers on Spotify, with 46.6% listeners falling in this category during Ramadan.
“At Spotify, we embrace the spirit of Ramadan alongside our listeners,” said Rutaba Yaqub, Senior Manager Editorial, Pakistan, Sri Lanka, & Bangladesh. “Our Ramadan Hub has a collection of soulful prayers that entice listeners, and Salam! is amongst the most streamed playlists. The collection of kalaams titled Hamd-o-Naat is also visibly popular among the listeners featuring the legend Junaid Jamshed’s Mera Dil Badal De, Illahi Teri Chaukhat Per, and Ae Nabi Pyare Nabi in top 5 along with Hafiz Ahmed Raza Qadri’s Dar e Nabi Par and Zulfiqar Ali’s Hum Madinay Se Allah,” she added further.
Also read this: https://www.skipper.pk/tina-sani-announced-as-the-ambassador-of-the-month-for-spotifys-equal-pakistan-on-its-first-anniversary/
