In 2021, Spotify arrived in Pakistan and over the course of two years, the music streaming service has revolutionized the local music scene. Spotify has brought new talents into the spotlight and showcased leading female artists on billboards in Times Square, NYC, redefining the outlook of Pakistani music both at home and abroad. The streaming service has registered a 217% increase in musical exports over time.
As part of its 2nd Anniversary celebrations, Spotify is highlighting listener data-based insights that underscore the resounding reach of tracks, artists and genres not just locally but globally as well. Atif Aslam became the most exported artist through Spotify over the last two years, while other legendary artists such as Rahat Fateh Ali Khan, Nusrat Fateh Ali Khan, Shafqat Amanat Ali, and Ali Sethi have also made it to the list of top 5 most streamed artists whose international reach has grown phenomenally on the music streaming service since Spotify’s launch.
Spotify’s Fresh Finds, a playlist collection that showcases the best emerging artists from various genres, has propelled some brilliant voices to global acclaim. Many young artists first meet their audiences through Fresh Finds, often unsigned and up-and-coming in their careers. Abdul Hannan, the first artist to feature on Fresh Finds Pakistan, is a prime example, with two of his tracks trending on Spotify’s Chart, Top Songs Pakistan. Rovalio, who collaborated with Hannan on “Bikhra” and “Iraaday,” secured the second spot on the list followed by Hassan & Roshaan, Rozeo and Izzchughtai completing the top 5 list.
Spotify launched EQUAL Pakistan in March 2022, a designated platform to promote women musicians from Pakistan on the global stage. Every month, a local voice is selected as Ambassador of the Month and flaunted before the world on a digital billboard in Times Square, NYC. From Pakistan’s first Grammy winner, Arooj Aftab, to Shae Gill, the global sensation responsible for Pasoori, Spotify has acknowledged some of the most game-changing female artists in the country. Following Shubh, Shae Gill was second amongst new artists according to data from the music streaming giant.
Since its launch in Pakistan, Spotify has become the go-to platform for music lovers in the country. The constantly growing music streams and the fact that Spotify was the most downloaded app in Pakistan in 2022 are testament to that. According to data revealed by the streaming service on its 2nd Anniversary, Pasoori continues to reign supreme as the most streamed track locally, followed by Bikhra, and Iraaday. Amongst artists, Atif Aslam is perched at the top followed by Young Stunners, Hasan Raheem, Abdul Hannan, and Asim Azhar, completing the top 5 most streamed artist’s list.
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