Spotify, marking its 2nd anniversary in Pakistan, has shared interesting insights about the local music market. The data offers a unique perspective on where audience interests lie across the country. Atif Aslam emerged as the most streamed local artist throughout Pakistan, with all provinces unanimous in their love for him.
The article goes on to detail the music being loved in different provinces. In Sindh, Atif Aslam, Young Stunners, Hassan Raheem, Asim Azhar, and Abdul Hannan were the top 5 most streamed local artists. Pasoori remained the most streamed track in Karachi and Hyderabad, while King’s “Tu Aake Dekh Le” was the second most streamed song in these cities. The article also highlights the top tracks and artists in Punjab, Balochistan, and Khyber Pakhtunkhwa.
A surprising insight revealed by the data was the love for K-pop amongst Pakistani audiences. BTS emerged as one of the top 5 most streamed artists in Sindh, Azad Jammu and Kashmir, and Balochistan. Cities including Islamabad, Gujranwala, Hyderabad, Karachi, Peshawar, and Quetta also showed immense love for the teen band.
Overall, the data highlights the diversity in music tastes that the music streaming service is allowing listeners to explore in Pakistan. It also demonstrates how audiences are changing their perspectives, especially when it comes to music consumption.
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