PTCL Group, Pakistan’s leading ICT services provider, recently conducted a week-long SMS broadcast campaign to support donations for leading charity organizations in Pakistan. The campaign aimed to facilitate charity, compassion, and philanthropy in the Holy month of Ramazan to help the most vulnerable and underprivileged segments of society.
The SMS campaign reached a vast audience across the country, especially in major metropolises, encouraging them to contribute to credible organizations such as Shaukat Khanum Memorial Hospital, JDC Foundation, Al Shifa Eye Trust, Pink Ribbon, and Indus Hospital. These organizations have a track record of providing free healthcare and economic support to millions of beneficiaries.
The SMS broadcast campaign provided drive and direction for effective charity making, which witnesses a sharp spike during the Holy month of Ramazan. Hopefully, it will not only direct funds to where they are most needed but also enhance the impact of welfare initiatives.
UPaisa, a secure and convenient contribution platform, is widely used by a large number of donors in Pakistan to support leading charity and welfare organizations. UPaisa users can make contributions to organizations of their choice from a comprehensive list of charitable organizations available on UPaisa app or by dialing USSD 7865*5# from their handset.
PTCL Group mirrors the compassionate spirit of the Pakistani nation and has conceived and executed impactful corporate social responsibility and philanthropic initiatives to stimulate shared value for society. Through its latest campaign, PTCL Group has resourced and strengthened Pakistani welfare organizations to enhance their reach and impact, so the cycle of goodness continues uninterrupted.