On the 13th of March 2023, PepsiCo, one of Pakistan’s leading food and beverage companies, signed a memorandum of understanding (MoU) with Traffic Police Lahore to collaborate on a campaign aimed at training and providing driver learning licenses to more than 5000 female students. The goal of the campaign is to support equality of transport choices for women by providing them with an impartial platform for learning. As part of the campaign, PepsiCo donated five state-of-the-art electric scooters that will be used in the training program and later handed over to Lahore Traffic police to use in the women’s training centers.
The campaign will last for a month, with activations at five big universities in Lahore, targeting a population of 25,000 to 30,000 students for training. Chief Traffic Police officer Capt. Mustansar Feroze expressed his pleasure in being part of such a noble initiative that promotes gender equality and improves road safety standards. He extends his full support to PepsiCo for providing young girls with training and easy issuance of learner driving licenses.
Through this campaign, PepsiCo aims to empower women and promote the idea of self-sufficiency and self-assurance for society to flourish. The company has been working on several meaningful projects such as the Plastic Waste and Recycling Program, Millions of Meals Program, Access to Safe Water Program, Amal Career Fellowship Program, and Child Education Program, all of which have greatly contributed towards the betterment of society.
The “Why Not Meri Jaan” movement is a part of this campaign and has been well-received by the youth of Pakistan. Ayesha Janjua, the Senior Director Marketing of PepsiCo, expressed her satisfaction in being able to drive real impact with the latest campaign by normalizing and empowering women riding bikes. She believes it is high time to create an environment for women that is unencumbered by any prejudice or stereotype so they can make choices for their independence and progress.
Also read this: https://www.skipper.pk/foodpanda-collaborates-with-find-my-doctor-fmd-to-provide-complimentary-medical-consultations-for-its-riders/
