Music maestro Bilal Maqsood has revived the iconic Lipton jingle ‘Chai Chahiye’ after 25 years, giving the song a new vision.
The musician recently posted a video on his social media giving an insight as to how he recreated the song. The style and the rhythm of the song has been played around with to make it more enjoyable for the current generation of tea lovers. By adding these subtle changes to the jingle, Bilal was able to give the song a more modern structure while keeping the essence of the song the same.
“These jingles are very close to my heart and its an honour to recreate this song today.” Said Bilal.
“We wanted to bring back the classic song but with the much-needed element of pop to it, which Bilal mastered perfectly.” Commented the marketing director at Lipton Pakistan.
Bilal ended the video by thanking everyone for the amazing feedback he received for the jingle and the TVC.
The TVC is now streaming on all the leading television channels and social media platforms.