At the Mobile World Congress 2023 (MCW23) in Barcelona, Jazz, Pakistan’s leading digital operator, and Infobip, a global cloud communications provider, signed a partnership agreement. The collaboration aims to offer Jazz Partner Enterprises a one window communication suite that provides secure, localized, and scalable customer engagement tools.
Moreover, the partnership enables Jazz Business to leverage Infobip’s Communication Platform as a Service (CPaaS) suite to provide various channels to its B2B partners. The suite’s SaaS layer built on top of channels such as SMS, WhatsApp, Facebook Messenger, and BiP will significantly increase customer engagement. By using the power of analytics, businesses can tailor their messaging to their target audience through the right touchpoint.
Silvio Kutic, Infobip CEO, expressed his pride in partnering with Jazz, which is at the forefront of driving digital transformation for enterprises and small businesses. The collaboration is an exceptional fit for both partners committed to delivering superior digital omnichannel solutions for the Pakistani market moving forward.
Last year, Jazz and Infobip collaborated to bring the country’s premier CPaaS service to the local market. Similarly, Jazz entered other strategic alliances geared towards personalizing customer interactions and services, securing data management systems, improving hardware management systems, scaling startups, and integrating them into the local Fintech ecosystem.
Khurram Riaz, VP Marketing & Products, Jazz Business, believes that businesses today still rely heavily on SMS to communicate with their customers. However, an omnichannel approach is crucial for a unified customer experience (CX) throughout the journey since today’s digital native customer is present across multiple touchpoints. Organizations need to reengineer their communication strategies with customer experience and personalization at the heart of it.
The joint venture positions Jazz as an agile company focused on incorporating cutting-edge technologies across all its business operations, including Garaj Cloud, Jazz xlr8, and Digital Financial Services. Additionally, this partnership delivers on United Nations Sustainable Development Goals (SDGs) 8 – Decent Work and Economic Growth and 9 – Industry, Innovation and Infrastructure.
Also read this: https://www.skipper.pk/jazz-ceo-aamir-ibrahim-receives-excellence-award-from-president-alvi-at-biznet2023/