Google has launched the first-ever App Growth Lab in Pakistan, following the successful launch of the Gaming Growth Lab in the country last year. The four-month program is designed to identify high-potential app developers, studios, and companies looking to grow their businesses.
With intensive education and support phases, the program aims to help app developers learn from Google experts in areas such as Ads, AdMob, Firebase, gTech, and Play, as well as industry leaders. The launch of the App Growth Lab demonstrates Google’s commitment to growing Pakistan’s app industry locally and globally.
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The program is based on four core pillars, namely Build, Develop, Launch, and Scale. Through these pillars, app developers can learn about global app and gaming opportunities, bring a user-centric mindset to product development, uncover strategies to win the launch and maximize Google’s tools for data to achieve measurable growth. The program will commence in June and run for four months, and interested organizations, app and development studios may apply until May 22, 2023.
Farhan S. Qureshi, Google’s Regional Director for Pakistan, Bangladesh, and Sri Lanka, said that the launch of the App Growth Lab is part of Google’s ongoing efforts to support Pakistani developers in their pursuit of creating great applications for the world. Through the program, Google hopes to support up-and-coming local developers and help them expand their offerings to an international audience.
Saad Hameed, CEO of Game District, shared that the Gaming Growth Lab Pakistan 2022 was one of the most insightful programs that they have attended so far. They have learned a lot of information covering all the domains of the mobile gaming industry, from basics to advance. They have optimized their games’ performance by implementing all the intuitive knowledge that they learned from the program.
For more information on the App Growth Lab program, interested individuals may visit goo.gle/agl2023_pk.