With unwavering passion and a customer-centric approach, vivo has established itself as a leading technology brand in Pakistan within a mere 5-year span. Driven by a commitment to bring cutting-edge innovations to local users, the company continuously strives to enhance its offerings, from elevating camera quality to introducing innovative technology and breaking new ground in design.
Embracing the Balance of Local and Global Reach:
At the heart of vivo’s success in Pakistan is the brand’s approach to balancing local and global reach. The company values and embraces local talent, culture, and consumer preferences, as demonstrated through collaborations with local icons such as Babar Azam. As part of the ‘Made in Pakistan’ initiative, vivo invested $10 million to establish a domestic Production Base in 2021, demonstrating its commitment to supporting the country and contributing to the development of the local economy.
Enhancing Product Excellence — A Commitment to Elevated Quality:
As part of its commitment to delivering high-quality products, vivo has introduced the V25 Series in Pakistan, designed to meet the unique needs of Pakistani users. The series features high-quality cameras and fashion-forward designs, allowing users to showcase their individuality. The 64MP OIS Ultra-Sensing Rear Camera on both models, and the 50MP AF HD Portrait front camera on the V25 5G, deliver stunning images, while Hybrid Image Stabilization ensures clear videos. Additionally, the Vlog Movie feature with built-in templates is perfect for professional vloggers and bloggers.
In pursuit of excellence and market dominance, vivo implements several key strategies to foster positive brand recognition and endear itself to its valued customers. These measures include a commitment to local engagement and personalized solutions, as well as a dedication to contributing to a brighter future and pushing the boundaries of what’s possible in the smartphone industry with care and pride in every step.
Mr. Zohair Chohan, Director Brand Strategy at vivo Pakistan, stated the brand’s commitment to enriching people’s lives with innovative technologies and a compassionate approach. He expressed gratitude for the trust and support shown by local users, promising to meet the dynamic demands of the region and remain steadfast in enhancing offerings and capabilities.
With its unwavering commitment to product excellence and customer satisfaction, vivo is poised to continue making waves in Pakistan’s technology market.
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