Bazaar, Pakistan’s leading B2B e-commerce platform for over 5 million businesses, has launched Bazaar Prime, its exclusive market distribution arm for retail suppliers and manufacturers. Bazaar’s B2B platform provides procurement, fulfillment, digital lending, and supply chain products to retailers and manufacturers across Pakistan. The company has raised over $100 million in venture financing and has become the leading tech-enabled distributor in the country, with a presence in 50 cities and towns.
Bazaar Prime offers exclusive distribution to brands in designated markets, providing them with a 24/7 ordering capability, greater coverage in their active cities, access to new markets, real-time data insights, increased cost-efficiency, and dedicated resources and operational setup. The company has already formed strategic partnerships with leading brands such as Reckitt, Philip Morris, PepsiCo bottlers, Mughal Rice, Tapal, Milkfields, Ana Batla, and RealMe.
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The co-founder of Bazaar, Hamza Jawaid, believes that Bazaar Prime is a game-changer for brands seeking to improve their coverage and distribution in the market. Bazaar Prime has enabled brands to tap into a wealth of resources and tools that allow them to optimize their operations, enhance their customer reach, and ultimately drive business growth.
Bazaar is expanding its network to over 100 cities and towns in Pakistan, allowing cost-efficient access to underserved and remote towns. This will enable retail brands to strengthen their presence and cater to untapped markets, solving for demand-supply inefficiencies. Bazaar’s entry into the space will help brands accelerate their reach across Pakistan while enabling the company to cement its position in the massive B2B retail economy of the country.
Ahmed Siyadat, Managing Director for Bazaar Retail, states that the company’s speed and agility in setting up a tech-enabled exclusive distribution is unmatched. From Mardan to Khairpur, Bazaar is present across all of Pakistan. With Bazaar Prime, its partners can leverage the company’s expertise to scale their businesses.
Effective communication and improved customer relations are crucial for any business to thrive. Bazaar has increased customer satisfaction and loyalty by digitizing the user experience. Bazaar Prime has been able to improve coverage in white spaces through increased efficiency, cost saving, improved accuracy, and better customer service. As a result, Reckitt’s Head of E-commerce, Abbas Hussain, reports that their business has grown by 20% month on month in the 12 months since partnering with Bazaar.
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