PCB Teams Up with TikTok for HBL PSL 9

PCB Teams Up with TikTok for HBL PSL 9


TikTok and the Pakistan Cricket Board (PCB) have recently announced an exciting collaboration for the upcoming HBL PSL 9, marking a significant step towards providing fans with an unprecedented experience of the much-loved sporting event in the country.

A New Era of Engaging Cricket Content

This collaboration ushers in a new era of engaging content for cricket enthusiasts worldwide. Throughout the entire duration of HBL PSL 9, TikTok will take center stage in delivering exclusive behind-the-scenes moments, player interviews, post-match analysis, and much more, directly to fans across the globe.

TikTok’s Impact on HBL PSL

The HBL PSL account @thepsl on TikTok boasts nearly 2 million followers. Over the past two seasons, there have been more than 2.47 million pieces of content with the popular hashtag #HoJaJazbaati. This season’s official hashtag is #KhulKeKhel.

TikTok’s Enthusiastic Commitment

Saif Mujahid, TikTok’s Head of Content Operations and Marketing in Pakistan, expresses excitement about collaborating with PCB for HBL PSL Season 9. Committed to providing cricket fans an unmatched experience with exciting content and immersive storytelling throughout the tournament.

PCB’s COO on the Partnership

Salman Naseer, PCB’s COO, stated, “TikTok’s partnership reflects our commitment to engaging fans with innovative content. We eagerly anticipate enhancing the HBL PSL experience through TikTok.”

Engaging Fans through Official Hashtags

Throughout HBL PSL Season 9, fans are encouraged to engage with the excitement using official hashtags such as #HoJaJazbaati, #PSLFanzone, #PSLTopPicks, #CricTok, #NawaAayaSoneya, #PSLKiYaadein, and #JashaneCricket. TikTok introduces exclusive HBL PSL features, enriching fan experience with filters, playlists, and a dedicated search hub for immersive engagement.

Also read this: https://www.skipper.pk/2024/02/12/tcl-pakistan-hits-a-six-exciting-partnerships-with-psl-powerhouses/


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