Karandaaz Unleashes WeHub, Empowering Women Entrepreneurs Across Pakistan

Karandaaz Unleashes WeHub, Empowering Women Entrepreneurs Across Pakistan

Business

Karandaaz, in collaboration with DEMO, successfully conducted specialised training sessions, reaching 145 women entrepreneurs in various cities across Pakistan. This initiative, titled “Dissemination of Information on Financial and Business Services to Women Entrepreneurs,” aims to address enterprise development needs and equip women with essential financial knowledge and skills for business growth.

Democratizing Access to Resources

In addition to the training sessions, Karandaaz launched the Women Entrepreneurs Hub (WeHub), a comprehensive online platform (wehub.karandaaz.com.pk). WeHub hosts valuable resources, including instructional videos and materials, providing essential financial and business knowledge. This initiative democratises access to crucial information and skills, ensuring women entrepreneurs nationwide can benefit from this knowledge trove.

Sharjeel Murtaza on Financial Literacy

Sharjeel Murtaza, Director for Digital Financial Services at Karandaaz, emphasized the importance of financial and digital literacy in increasing financial inclusion. He stated that WeHub aims to equip women entrepreneurs with essential financial and digital knowledge, addressing the gap in financial inclusion, particularly for women.

Tailored Curriculum for Women Entrepreneurs

Focused on micro, small, and medium-sized enterprises (MSMEs), the project began with a needs analysis involving women entrepreneurs from diverse business backgrounds. Insights gathered shaped a specialised curriculum covering topics such as financial services, taxation, government services, legal compliance, and trade-specific skills.

Partnerships and Collaborations

Acknowledging the need for collaboration, the project partnered with local stakeholders, including the Karakoram Area Development Organisation (KADO), NIC Peshawar, NIC Hyderabad, Women Chamber of Commerce Multan, and Multan Matters. Representatives from the State Bank of Pakistan (SBP) conducted mentoring sessions, providing insights into SBP policies, while private banks played a crucial role in guiding MSMEs on securing loans and addressing banking matters.

Also read this: https://www.skipper.pk/2024/01/02/mobilink-bank-achieves-remarkable-41-surge-in-msme-disbursements-in-2023/

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