Google celebrates App Growth Lab success, empowers Pakistan's app and gaming industry

Google celebrates App Growth Lab success, empowers Pakistan’s app and gaming industry

Tech and Telecom

At Google’s recent Apps Growth Lab Graduation event, 94 Pakistani game and app development studios celebrated their successful completion of the second edition of Google’s App Growth Lab program. This year marked a significant expansion, as the initiative included app developer studios and companies aiming to accelerate their growth with Google, showcasing the program’s increased impact on Pakistan’s app and gaming ecosystem.

Program Phases and Enhancements

The program, held from June to September 2023, consisted of two crucial phases: an educational phase followed by an extensive support phase. This edition witnessed substantial improvements, offering a more tailored learning experience. Customized training sessions addressed the unique needs of gaming and app developers at various stages of their business journeys.

Learning from Google Experts

Participating studios had the exclusive opportunity to learn from Google experts in domains such as Google Ads, AdMob, and Play. Immersive educational workshops and mentoring sessions provided valuable insights, while global industry leaders and peers shared their expertise on navigating the path from app development to global app business expansion.

Google’s Impact on Pakistan’s App Economy

Farhan Qureshi, Google Regional Director for Pakistan, Bangladesh, and Sri Lanka, highlighted the inspiring story of Pakistan’s app economy, with apps developed in the country being downloaded 4 billion times globally in 2022. Pakistani developers, once 27th globally in downloads, now constitute the 16th largest developer market, making Pakistan the fastest-growing developer market worldwide.

Positive Testimonials from Participants

Ehtisham Malik, Head of Marketing at MicZon, emphasized the importance of the Growth Lab program for Pakistan’s gaming industry. CEO Shoaib Ali, a 2023 Apps Growth Lab participant, attributes record growth to Google’s training and support. In months surpassing six years’ progress, Ali thanks the Google Apps Growth Lab team for their commitment to success.

Opportunities Beyond Graduation

App Growth Lab graduates can join GAAP for continued Google support. Former GAAP participants gain priority as Google partners.

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