Spotify debuts RADAR Fest with Maanu at 5 Global Locations

Music World

Spotify is marking a significant milestone in Pakistan with the one-year anniversary of its flagship music program for emerging local artists, RADAR Pakistan. To celebrate this achievement, Spotify has launched RADAR Fest Pakistan, promising a vibrant music experience for fans and local artists alike. As part of the festivities, Spotify has taken the global stage by featuring last quarter’s RADAR artist, Maanu, on digital billboards in Times Square, New York City, Penn Plaza, New York, The Reef, Los Angeles, Leicester Square, London, and Cardiff, Wales, showcasing its global creative approach.

RADAR Fest Pakistan: A Grand Celebration

Spotify has announced its first-ever RADAR Fest to held in Pakistan, celebrating the first anniversary of RADAR Pakistan. The festival will take place on the campus of Lahore University of Management Sciences (LUMS), promising to be an exhilarating showcase of all four RADAR Pakistan artists and a lively celebration of music discovery.


Supporting Emerging Artists in Pakistan

Khan FM, Artists and Label Partnership Manager for Pakistan, Sri Lanka & Bangladesh, highlighted RADAR’s significant impact on the Pakistani music scene. This program not only allows listeners to meet the future of music but also discover artists like never before. Maanu’s journey from Lahore to global prominence represents a historic moment for Pakistani artists and underscores Spotify’s dedication to music discovery.

A Fresh Look for RADAR

RADAR has recently undergone a dynamic global rebrand that has designed to resonate with Spotify’s core audience. This rebrand features a distinctive creative approach to artist imagery, combined with vivid, fun, and fresh colors, reflecting the program’s commitment to innovation and the future of music.

Continuing the Journey

As the journey continues, Maanu’s global spotlight is just the beginning. Spotify’s RADAR program is redefining how emerging artists are discovered, celebrated, and promoted. With the latest RADAR artists, Hassan & Roshaan, it is evident that this program is an exciting trailblazer in the world of music, offering unwavering support to the music industry and promising a bright future for emerging talents.

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