Infinix, a global brand known for its innovative technology and stylish products, has once again proven its worth in the global market. The brand has secured the 45th position in the prestigious Kantar BrandZ rankings for the Top 50 Chinese Global Brand Builders of 2023. This remarkable achievement follows Infinix’s recognition in 2022 as a Kantar BrandZ Rising Star among Chinese Global Brand Builders. The consistent acknowledgment from Kantar BrandZ showcases Infinix’s continuous efforts in capturing the trust and loyalty of consumers and providing them with a strong sense of value associated with the Infinix brand.
Lake Hu, the Chief Marketing Officer (CMO) at Infinix, expressed their deep honor in receiving this recognition from Kantar BrandZ. They attributed this achievement to Infinix’s ability to create captivating and meaningful brand narratives that resonate with their global customer base. Hu extended heartfelt gratitude to Infinix’s dedicated fan base worldwide, who appreciate the brand’s commitment to empowering young individuals with innovative technology while embracing style and positivity.
Expansion into Global Markets with High-Quality Products
Infinix has successfully expanded its presence across more than 70 global markets by offering high-quality products that combine exceptional performance and cutting-edge design. The brand’s introduction of innovative technologies, such as the revolutionary 180W Thunder Charge featured in the ZERO ULTRA smartphone, has gained significant traction among consumers. Kantar BrandZ conducts a comprehensive brand equity study involving millions of consumers and thousands of brands across various industries to identify and acknowledge the growth strategies of the most valuable brands worldwide.
Rising Star to Globally Influential Brand
In 2022, Infinix received the distinction of a Rising Star among Chinese Global Brand Builders from Kantar BrandZ. This year’s rankings reaffirm Infinix’s remarkable progress, showcasing its evolution from a rising star to a globally influential brand favored by young consumers worldwide. Infinix’s commitment to fostering a strong and distinctive brand identity that resonates with young individuals globally has been unwavering. The company continues to empower young consumers with innovative and top-of-the-line technology. This dedication has resulted in the establishment of a passionate and widespread fan base worldwide, cementing Infinix’s position as a truly internationally recognized brand.
Future Goals and Expansion
Looking ahead, Infinix aims to further expand its global presence and evolve into a high-tech and trendsetting brand with significant global impact. With its consistent growth and recognition, Infinix has poised to continue capturing the hearts of consumers worldwide with its innovative products and commitment to empowering young individuals.