Dubai’s Department of Economy and Tourism (DET) thrilled to unveil its latest campaign, Chalo Dubai, which exclusively targets Pakistani travelers. The campaign video features actors speaking in Urdu, making it the first of its kind aimed at this market. The videos showcase Dubai as the ultimate family vacation destination, highlighting its world-class attractions and a variety of indoor and outdoor activities for families to enjoy. With its affordability and family-friendly environment, Dubai is an ideal holiday destination for Pakistani visitors, especially those with kids.
The campaign emphasizes the Kids Go Free initiative, allowing families to explore Dubai’s diverse attractions. From classic landmarks like the Dubai Fountain and At the Top Burj Khalifa to newer experiences such as the Museum of the Future, AYA Universe, and the Sky Views Observatory, there is something for everyone. In addition, children can take advantage of complimentary stays and dining at various beach properties, city hotels, and resorts, including renowned chains and boutique hotels like Atlantis The Palm, Address Sky View, and Sheraton Dubai Creek Hotel and Towers. Dubai offers excellent value-added options for families, making it an ideal choice for a fresh and exciting vacation destination.
Bader Ali Habib, Head of South Asia at Dubai’s Department of Economy and Tourism, expressed the campaign’s goals. By targeting the Pakistani market through the first-ever Urdu campaign, Dubai aims to showcase itself as the ultimate family vacation destination. The ‘Kids Go Free’ initiative makes Dubai’s unparalleled offerings more accessible and affordable than ever before. With the growing demand for family-friendly experiences among Pakistani travelers, Dubai seeks to highlight its full range of attractions and activities that cater to diverse preferences. The department is confident that Dubai will exceed their expectations and provide them with unforgettable memories.
Dubai has once again crowned as the No.1 global destination in the TripadvisorⓇ Travellers’ Choice Awards 2023 for the second consecutive year. The city offers a wide range of world-class attractions, ensuring a leisurely and safe experience for the entire family. To make a family getaway more affordable, Dubai Economy & Tourism announces the incredible ‘Kids Go Free’ deals across the destination’s top hotels, eye-catching hot spots, and attractions. Now, even travelers on a budget can enjoy an unforgettable vacation in Dubai.