Aoo Mil Ker Bhook Mitayain

Business Pakistan

Coca-Cola and Rizq have pledged to scale their partnership to help create a hunger-free Pakistan, addressing the crucial issue of growing food insecurity. Last year, together, the partnership distributed over 5 million meals to those in need, nationwide. This Ramzan alone, Rizq is providing an additional 1 million meals across Pakistan.

In addition to this, they are also enabling 1000 farmer families, providing seeds to grow crops which will help in the rehabilitation of 5,000 acres of farmland in flood-affected areas along with safe drinking water intervention.

Coming together with Rizq, business, media, and public stakeholders at an event in Karachi, Fahad Ashraf, Vice-President, Coca-Cola Pakistan & Afghanistan, shared about their partnership with Rizq, which is now in its third year. They look to help address the issue of food insecurity and are honoring their commitment to working closely with the communities they serve. Through their campaign, ‘Aoo Mil Ker Bhook Mitayain’, for every Coca-Cola bottle sold in Ramzan, a meal is being donated.

At the iftar, Rizq Co-founder, Qasim Javaid, shared the critical importance of the iftar dastar khwans this year specifically, given the growing economic challenges. Together with Coca-Cola, they hope to double their social impact by the end of this year. They invite the wider community to join them in scaling this effort together.

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