vivo, a leading player in the global technology industry has established itself as the quintessential go–to smartphone brand in Pakistan. The brand acknowledges this milestone has been achieved due to the immense love and hospitality accorded by Pakistani consumers.
Pakistan is an indispensable market for vivo, and as the global tech pioneer, the brand commemorates this Pakistan Resolution Day with a reinvigorated determination to keep introducing innovation-led products and services for the growth and betterment of Pakistan.
Driven by the ambition of democratizing cutting-edge technology for the masses, vivo embodies a customer-centric approach to meet the ever-evolving demands of consumers across demographics around the country. This has led the brand to optimize the imaging systems of its smartphones, introduce new technologies when it comes to aesthetics, and augment its performance and charging technology.
vivo has successfully catered to a diverse range of consumers with varied requirements since its establishment in Pakistan in July 2017. The brand attributes this to its underlying guiding philosophy of BENFEN — doing the right things and doing things right, to create value for society.
As a result, vivo has massively invested in Pakistani society and industry, as demonstrated by its establishment of a local production base in Faisalabad with an investment of $10 million in 2021. The brand is a strong believer and proponent of the ‘Made in Pakistan’ initiative.
vivo also has a history of promoting local talent and culture through its “More Local, More Global” approach. It has collaborated with well-known local figures, such as Babar Azam and Fahad Mustafa, who are the brand ambassadors and youth icons for its popular V Series.
Being innately research-driven, vivo conducts rigorous studies and market surveys to understand consumer behavior to support and customize its breakthrough technologies. It has, therefore, successfully introduced some of the most notable camera-centric flagship products in the Pakistani market.
With its 17 service centers and 9200+ retail stores spread throughout the country, vivo aims to ensure a prompt and hassle-free experience for its customers by having efficient, humane customer service systems in place.
Celebrating the occasion, Muhammad Zohair Chohan, Director Brand Strategy at vivo Pakistan, stated the brand’s deep obligation for all the endearment, trust, and support it has received and pledged to keep working towards enhancing its offerings for the betterment of Pakistan.
Going forward, vivo aims to keep bringing technologically innovative products and services to Pakistani users.