Gulfood 2023 witnesses an impressive performance by EBM


English Biscuit Manufacturers (EBM) recently participated in the Gulfood Exhibition 2023, where they showcased their impressive pavilion to foreign visitors and buyers. The exhibition provided a platform for EBM to highlight their brands and plans to expand into international markets. EBM’s dedication to investing in R&D to introduce innovative products that cater to their consumers is in line with the company’s mission to nourish lives. Gulfood and other exhibitions like it are highly regarded by EBM as they help the company grow manifold in the international market.

During the exhibition, EBM launched its creams portfolio in the Middle East, comprising of their two top brands RIO and Sandwich. The new products were a roaring success, leaving visitors wanting to learn more about the company’s brands and future plans. Dr. Zeelaf Munir, the Managing Director and CEO of EBM, expressed his excitement and gratitude for the opportunity to showcase Pakistan’s capability in producing baked goods, despite the economic challenges faced during these tough times. He reiterated EBM’s commitment to providing healthy and nutritious baked delights to their consumers in Pakistan and beyond.

Shahzain Munir, Executive Director at EBM, shared that the feedback from the international community was very encouraging. He expressed his pleasure with how visitors displayed a willingness to learn more about EBM’s brands and future plans. EBM’s expanded footprint is the result of over five years of hard work, and the exploration of opportunities to expand their international business remains one of their key priorities. EBM envisions continuing to provide products that are rich in quality and nutrition, thus making an impact through their purpose of nourishing lives, hearts, and communities.

EBM takes great pride in exporting its products to over 30 countries, including the United States, the United Kingdom, Canada, Europe, the Middle East, and Africa. The company remains a market leader and at the forefront of the continuous evolution in the FMCG industry. EBM’s commitment to providing healthy and nutritious baked products has helped them strengthen their position as a market leader, and they continue to explore opportunities to expand their international business, contributing towards the growth of Pakistan’s exports.

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