Pakistan Telecommunication Company Limited (PTCL) & Ufone 4G Announce Partnership with PUBG MOBILE
Pakistan’s largest telecommunication group – PTCL & Ufone 4G announced a partnership with PUBG MOBILE through their newly launched E-Sports gaming platform GameKey for a series of collaborative gaming activities throughout the year.
Ceremony Announcement
A special ceremony was held in Islamabad to announce the partnership. Shahbaz Khan, Vice President Wireless Commercial PTCL & Ufone, and Khawar Naeem, Country Head Pakistan, Tencent Games, participated in the ceremony along with senior officials from both sides.
Diversifying Portfolio
PTCL Group has undertaken ambitious measures to diversify its portfolio and enhance its impact on Pakistan’s gaming landscape. The group’s newly launched state-of-the-art gaming platform ‘GameKey’ is currently hosting one of the largest E-Sports gaming tournaments in Pakistan, ‘GameKey Arena’ in collaboration with PUBG MOBILE.
Goal of the Partnership
Speaking at the ceremony, Shahbaz Khan, Vice President Wireless Commercial PTCL & Ufone said, “We hope to channel this potential [Pakistan’s immense talent for E-Sports] by providing an effective platform and valuable opportunities to the youth.” Khawar Naeem added, “We are confident that our partnership with PTCL Group will further strengthen Pakistan’s gaming culture and help promote new talent.”
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Initiatives Under the Partnership
PTCL and Ufone 4G will undertake various initiatives to promote online gaming in Pakistan. The company has introduced a standalone monthly PUBG MOBILE gaming offer that provides 10 GB PUBGM data for just Rs. 100 to make online gaming more affordable and accessible. To create traction of the package, a social media campaign is being designed wherein a selected group of 1000 Ufone subscribers will receive free PUBGM in-app items.
Response to Collaborative Initiative
PTCL Group and PUBG MOBILE’s collaborative initiative, GameKey Arena tournament, received an overwhelming response from the Pakistani gaming community. The tournament is set to become a calendar event for professional and aspiring gamers to demonstrate their talent and test their skills against the best in the country.
