Honda Raises Motorcycle Prices by as Much as Rs. 30,000

Business Pakistan

The ongoing depreciation of the Pakistani Rupee has led to a surge in prices, causing widespread difficulties for the population. The latest company to contribute to this trend is Atlas Honda (KLMC), which has raised prices by a staggering Rs. 30,000. During the quarter, the company’s sales decreased by 3 percent compared to the previous year’s record of Rs. 36.26 billion, due to multiple price increases.

Effective February 1, the price of new Honda bikes will be as follows:

Model Current Prices (Rs.) Revised Prices (Rs.) Increase (Rs.)
CD 70 121,500 128,900 7,400
CD 70 Dream 129,900 137,900 8,000
Pridor 161,900 170,900 9,000
CG 125 185,900 194,900 5,600
CG 125 Special Edition 219,500 230,900 11,400
CB 125 F 283,900 303,900 22,000
CB 150 F 353,900 383,900 30,000
CB 150 F SE 357,900 387,900 30,000

Last week, Atlas Honda Limited announced Rs. 1.408 billion profit for the quarter that ended December 31, 2022, depicting a 3.7 percent dip from Rs. 1.46 billion in the same period last year.

However, there was a positive note as sales increased by 19 percent quarter-over-quarter (QoQ). The increase in revenue was driven by higher volume sales, which rose by approximately 9 percent QoQ, with 272,638 units sold.

The recent production issues have negatively impacted bike sales and profits. In addition, Honda’s multiple price hikes in recent months have reduced demand for its products. Given the current economic climate, further price increases and reductions in sales are expected.

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